Business Plan For Wholesale Distributor

Cold mailing (more commonly known as Direct Mail) works in a very similar way to cold calling.The basic principles are the same: you make a list of prospects, send them some direct mail and watch for the response rate.

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This includes you and the person who you’re calling.

Morning calls before opening time can also help you get past gatekeepers (receptionists and personal assistants).

I’m going to direct your attention to three areas of focus: I will be giving you a big handful of tactics in each area to test.

It is going to be up to you to determine what will work for your company. INCREASE ORDER SIZE These headings will represent our areas of focus.

A focused marketing strategy with just a few key tactics is far more powerful than having an unfocused marketing strategy with 100 tactics and you’re not even sure if any of them are working.

There are three facets that make up a wholesale marketing strategy.At a minimum I recommend the following column headers: The Estimated Size and Revenue Potential columns give you a way to rate the leads.Not all customers are created equal so we want you to focus on the biggest potential winners first, though the aim is to get through them all eventually.Once you have your 100 leads listed, sort the list by the Score column in descending order which is the average of the Estimated Size and Revenue Potential ratings. The following group of ideas cover a lot of ground and I don’t expect you to use them all at once.The idea is to provide you with the tools and options, but have you execute on them one at a time to find what works for your business. Pay attention to what the data is telling you and adjust course as necessary.In fact, the best ones are those you can write down in a page or so.If it’s easy to explain, it’s generally going to be easier to execute.But finding the other 80 is going to be a challenge and that’s where the rubber meets the road.Also, But let’s work with 100, for now, to make it easy to conceptualise and to give you something to work towards.There is a right way and a wrong way to approach it.Here are my top 3 tips for making cold calling work: More people are at their freshest in the morning.


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