Factors affecting consumer buying behaviour Consumer decision making is essentially a problem solving process.Most customers, whether individual customers or organisational buyers, go through similar mental processes in deciding which products and brands to buy. Consumer behaviour is an integral part of strategic market planning.Tags: Strong Artificial Intelligence ThesisFinancial Planning For Small BusinessGlamour Personal Essay 2013Cuban Missile Crisis Causes EssayPolitics Essay Competition OxfordResearch Synthesis PaperList Of Argumentative Essay Topics
In addition hospitality and tourism industry have undergone globalisation which has increased the competitors within the industry.
So to attract the customers, the company that really understand how consumers will respond to different product features, price and advertising appeal has a great advantage over its competitors.
Introduction Possibly the most challenging concept in the marketing is to deal with understanding the buyer behaviour.
Consumer Buying Behaviour refers to the buying behaviour of the final customers, and households who buy goods and services for personal consumption.
Consumer Behaviour in their Cultural and Social Settings 5.
The study of consumer behaviour is the study of how individuals make decisions to spend their available resources (time, effort, money) on consumption-related items.Cultural factors consist of culture, subculture and social class.(A) Culture: - Culture is the most basic cause of a person’s wants and behaviour.Cultural Factors: - Cultural factors exert the broadest and deepest influence on consumer behaviour.It has a significant impact on the consumer buying behaviour.For any given need, there are many different and appropriate goals.The specific goal selected depends on the individual’s experiences, physical capacity, prevailing cultural norms and values, and the goals accessibility in the physical and social environment.Needs and goals are interdependent and change in response to the individual’s physical condition, environment, interaction with other people, and experiences.As needs become satisfied, new higher-order needs emerge that must be fulfilled.Age, stage in the life cycle, occupation, economic circumstances, life-style, personality and self-concept.Motivation, perception, learning, beliefs, and attitudes. Psychologists and consumer behaviourists agree that most people tend to experience the same kinds of needs and motives.