Promoting green engineering to improve sustainability and reduce the carbon footprint in manufacturing. Safeguarding our personal data and wealth from cyberattacks. warns that we must produce 60% more food by 2050 to keep up with demand, but how do we do this sustainably?
34% of data breaches happen at financial institutions; 11% target retail companies; while 13% target government institutions, according to the 2014 Data Breach Investigation Report.8. Feeding our growing population through cutting-edge bio-engineering and agricultural innovations. Food and water access will be major issues in the future, and research must begin now.10.
He kept his own counsel, and he wasn't given to waxing philosophical on the creative process or the nature of genius. In a cache of unpublished papers deep in an online archive, we found Shannon's attempt at an answer.
It's the typed text of a March 20th, 1952, lecture to his colleagues at Bell Labs on the topic of "Creative Thinking." And it turned out to represent a tantalizingly rare window into the mind of a scientific genius — a step-by-step breakdown of Shannon's method for formulating and solving problems.
Even as early as 1977, Apple had adopted a motto that Shannon would have approved of: "Simplicity is the ultimate sophistication." And Jobs also came to understand that such simplicity wasn't an accident.
In his words, "it takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions." Both Shannon and Jobs made simplicity their aim.
Steve Jobs, for instance, turned simplification into a multibillion-dollar strategy for computers and devices.
Jobs became a kind of student of the simple, and he drew his inspiration for Apple products from others who had managed to excise the unnecessary: the architects Frank Lloyd Wright and Joseph Eichler, for instance, and the designers of the Zen gardens around Kyoto.
' And I said, well, I suppose we could look at the problem without that assumption. And then he said, again, 'Do you need this other assumption? And then we gradually put all these little assumptions back in and then, suddenly, we saw the solution to the whole problem.
And that was just the way he worked." It's a useful lesson, even for those of us not grappling with high-level mathematics.