Marketing Strategy Assignment

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Marketing“Marketing is the social and managerial process, by which individuals or groups obtain what they need and want through creative and exchanging products and values with others by considering social well being.”Philip Kotler Gray Armstrong Principles of marketing Marketing, the process by which a product or service originates and is then priced, promoted, and distributed to consumers.

Marketing concentrates primarily on the buyers, or consumers.

After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase.

These objectives must match with the mission statement.

The objectives must be- Analyzing the current business portfolio The major activity in strategic planning is business portfolio analysis.The marketing strategy for this is to hold the market share to maintain the profit margin in the competitive market.Cash cow: cash cow is low-growth, high-share businesses or products.In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used, and supervising the profitable flow of goods from the factory or warehouse.Marketing Concept The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than the competitors do.Today there are very much competition in-between them and for that reason each and every business organization are trying to provide better service for their customers and trying to marketing their product to the customers better than the competitors.We have learnt much about the Principles of Marketing .But don’t now how they are applied in the real lives. how they are applied in the real lives we were given this project.For completing this project we needed information and to extract information we had to choose a mobile phone service company.Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing.In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory.


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