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The case is intended for MBA/PGDBA students and can be used in human resource management as well as strategy and general management curriculum.The detailed teaching note includes the abstract, teaching objectives and methodology, assignment questions, feedback of case discussion, additional readings and references, and an analysis of the case.This is not an example of the work produced by our Essay Writing Service.
It first briefs the case study and then it will discuss the macro and micro environment analysis in general and Sony Corporation in specific.
The case study will also explain Sony’s SWOT analysis and will evaluate the strategies followed.
But in the late 1990s, it lost its leadership position in many product lines in which it was operating.
Analysts attributed this to the silo culture prevailing in the organisation.
Each of the departments functioned like different fiefdoms, hardly co-operating with each other, even when it was necessary.