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The opinion of experts will also be sought in this research to provide explanations regarding the respondents‟ infant feeding behaviors and practices.
Those with higher educational attainment resort more to formula feeding and mixed feeding than those with lower educational attainment.
Health care professionals influence mothers the most when it comes to infant feeding decisions.
The discipline investigates the “why” and “how” of decision making.
Besides this, the researcher will also examine the phenomenon through observations in numerical representations and through statistical analysis.
A list of all health care facilities (maternity and lying-in clinics, public and private hospitals, health centers) was acquired from the Las Piñas City Hall.
From 20 barangays, 3 will be picked through random sampling.Methodology Type of Research The type of research that will be used in this study is qualitative research and quantitative research.Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.The health care facilities and institutions in these three barangays will then be the target sources of respondents of the researcher.The health care facilities and institutions will be contacted to obtain a verbal consent to administer the questionnaire to mothers at their places.The researcher chose Las Piñas City because of the socio-economic conditions present in the area that is relevant to the study and also as it fits the time frame and resources of the researcher.The randomly sampled respondents will be asked by the researcher for consent and approval to answer the questionnaire until the desired number of respondents which is 100 is reached.Data collection was conducted throughout the facilities‟ and health centers‟ operating hours from Mondays through Sundays in order to include both working and non-working mothers.Respondents The respondents in this research will all be coming from one single location - Las Piñas City, specifically the randomly selected barangays of Pamplona I, CAA/BF International and Pamplona III.Majority of the respondents also have an annual gross household income that does not exceed P50,000.Among the several information sources namely, media through televisions/radios and printed/published materials, the social support system comprised of the mother’s family, friends and other relatives and health institutions, the mothers who give their babies infant formula are influenced the most by health care institutions through health professionals and other health care personnel.